SMITH'S PRODUCTS STYLE GUIDE
CORNER LOGO – for use in top left corner only (see examples)
WITHOUT BLEEDS
EXAMPLE 1: Catalog cover
300px X 185px
WITH BLEEDS
NOTE: position logo so it trims as shown.
Distance from left: height of lower case S in logo
EXAMPLE 2: Ad
NOTE: These rules apply to all versions of the Smith’s corner logo
(All Housewares versions, Tactical, Since 1886)
STANDALONE LOGO
Minimum clear space around each side of the logo is the height of the cap S in the logo
300px X 222px
Minimum clear space around each side of the logo is the height of the cap S in the logo
SMITHS LOGOTYPE COLOR
300px X 118px
SMITHS LOGOTYPE BLACK & WHITE
300px X 118px
EDGE EXPERTS LOGO
Minimum clear space around each side of the logo is the height of the cap E in the logotype
HORIZONTAL VERSION
400px X 165px
APPROVED COLORS - SMITH'S SINCE 1886, TACTICAL
CORNER LOGO
STAND ALONE LOGO
PANTONE 032C
CMYK:
C: 0
M: 100
Y: 100
K: 0
RGB:
R: 35
G: 31
B: 32
HEX:
231F20
PANTONE 1235C
CMYK:
C: 0
M: 32.13
Y: 94.96
K: 0
RGB:
R: 252
G: 181
B: 37
HEX:
FCB525
PROCESS BLACK
CMYK:
C: 0
M: 0
Y: 0
K: 100
RGB:
R: 0
G: 0
B: 0
HEX:
000000
APPROVED COLORS
EDGE EXPERTS LOGO - HORIZONTAL
PANTONE 453C
CMYK:
C: 25.39
M: 25
Y: 40.23
K: 0
RGB:
R: 194
G: 181
B: 155
HEX:
C2B59B
CMYK:
C: 0
M: 0
Y: 0
K: 90
EDGE EXPERTS LOGO - VERTICAL
PANTONE BLACK 7C
RGB:
R: 65
G: 64
B: 66
HEX:
414042
APPROVED COLORS - SMITH’S HOUSEWARES SINCE 1886
CORNER LOGO
300px X 186px
STAND ALONE LOGO
300px X 222px
WITH BLEED
PANTONE 432C
CMYK:
C: 78.67
M: 64.43
Y: 52.35
K: 43.59
RGB:
R: 50
G: 62
B: 72
HEX:
303e48
PROCESS BLACK
CMYK:
C: 0
M: 0
Y: 0
K: 100
RGB:
R: 0
G: 0
B: 0
HEX:
000000
APPROVED COLORS - SMITH’S GOURMET
CORNER LOGO
STAND ALONE LOGO
300px X 185px
WITH BLEED
PANTONE 2995C
CMYK:
C: 81.36
M: 12.18
Y: 1.08
K: 0
RGB:
R: 0
G: 167
B: 224
HEX:
04a6e1
PROCESS BLACK
CMYK:
C: 0
M: 0
Y: 0
K: 100
RGB:
R: 0
G: 0
B: 0
HEX:
000000
APPROVED COLORS - SMITH’S GOURMET
CORNER LOGO
300px X 185px
STAND ALONE LOGO
300px X 222px
WITH BLEED
PANTONE 2995C
CMYK:
C: 81.36
M: 12.18
Y: 1.08
K: 0
RGB:
R: 0
G: 167
B: 224
HEX:
04a6e1
PROCESS BLACK
CMYK:
C: 0
M: 0
Y: 0
K: 100
RGB:
R: 0
G: 0
B: 0
HEX:
000000
APPROVED COLORS - SMITH’S HOUSEWARES (GREEN VERSION)
CORNER LOGO
300px X 185px
STAND ALONE LOGO
300px X 222px
WITH BLEED
PANTONE 802C
CMYK:
C: 67.33
M: 0
Y: 100
K: 0
RGB:
R: 56
G: 212
B: 48
HEX:
35d32f
PROCESS BLACK
CMYK:
C: 0
M: 0
Y: 0
K: 100
RGB:
R: 0
G: 0
B: 0
HEX:
000000