SMITHS_SINCE_1886_LOGO.png

SMITH'S PRODUCTS STYLE GUIDE

CORNER LOGO – for use in top left corner only (see examples)

WITHOUT BLEEDS

EXAMPLE 1: Catalog cover

300px X 185px

WITH BLEEDS
NOTE: position logo so it trims as shown.

Distance from left: height of lower case S in logo

EXAMPLE 2: Ad

NOTE: These rules apply to all versions of the Smith’s corner logo
(All Housewares versions, Tactical, Since 1886)

STANDALONE LOGO

Minimum clear space around each side of the logo is the height of the cap S in the logo

300px X 222px

Minimum clear space around each side of the logo is the height of the cap S in the logo

SMITHS LOGOTYPE COLOR

300px X 118px

SMITHS LOGOTYPE BLACK & WHITE

300px X 118px

EDGE EXPERTS LOGO

Minimum clear space around each side of the logo is the height of the cap E in the logotype

HORIZONTAL VERSION

400px X 165px

APPROVED COLORS - SMITH'S SINCE 1886, TACTICAL

CORNER LOGO

STAND ALONE LOGO

PANTONE 032C

CMYK:

C: 0
M: 100
Y: 100
K: 0

RGB:
R: 35
G: 31
B: 32

HEX:
231F20

PANTONE 1235C

CMYK:

C: 0
M: 32.13
Y: 94.96
K: 0

RGB:
R: 252
G: 181
B: 37

HEX:
FCB525

PROCESS BLACK

CMYK:

C: 0
M: 0
Y: 0
K: 100

RGB:
R: 0
G: 0
B: 0

HEX:
000000

APPROVED COLORS

EDGE EXPERTS LOGO - HORIZONTAL

PANTONE 453C

CMYK:
C: 25.39
M: 25
Y: 40.23
K: 0

RGB:
R: 194
G: 181
B: 155

HEX:
C2B59B

CMYK:
C: 0
M: 0
Y: 0
K: 90

EDGE EXPERTS LOGO - VERTICAL

PANTONE BLACK 7C

RGB:
R: 65
G: 64
B: 66

HEX:
414042

APPROVED COLORS - SMITH’S HOUSEWARES SINCE 1886

CORNER LOGO

300px X 186px

STAND ALONE LOGO

300px X 222px

WITH BLEED

PANTONE 432C

CMYK:
C: 78.67
M: 64.43
Y: 52.35
K: 43.59

RGB:
R: 50
G: 62
B: 72

HEX:
303e48

PROCESS BLACK

CMYK:
C: 0
M: 0
Y: 0
K: 100

RGB:
R: 0
G: 0
B: 0

HEX:
000000

APPROVED COLORS - SMITH’S GOURMET

CORNER LOGO

STAND ALONE LOGO

300px X 185px

WITH BLEED

PANTONE 2995C

CMYK:

C: 81.36
M: 12.18
Y: 1.08
K: 0

RGB:

R: 0
G: 167
B: 224

HEX:

04a6e1

PROCESS BLACK

CMYK:
C: 0
M: 0
Y: 0
K: 100

RGB:
R: 0
G: 0
B: 0

HEX:
000000

APPROVED COLORS - SMITH’S GOURMET

CORNER LOGO

300px X 185px

STAND ALONE LOGO

300px X 222px

WITH BLEED

PANTONE 2995C

CMYK:

C: 81.36
M: 12.18
Y: 1.08
K: 0

RGB:

R: 0
G: 167
B: 224

HEX:

04a6e1

PROCESS BLACK

CMYK:
C: 0
M: 0
Y: 0
K: 100

RGB:
R: 0
G: 0
B: 0

HEX:
000000

APPROVED COLORS - SMITH’S HOUSEWARES (GREEN VERSION)

CORNER LOGO

300px X 185px

STAND ALONE LOGO

300px X 222px

WITH BLEED

PANTONE 802C

CMYK:

C: 67.33
M: 0
Y: 100
K: 0

RGB:

R: 56
G: 212
B: 48

HEX:

35d32f

PROCESS BLACK

CMYK:
C: 0
M: 0
Y: 0
K: 100

RGB:
R: 0
G: 0
B: 0

HEX:
000000

747 Mid America Blvd.
Hot Springs, AR 71913

501-321-2244

© 2019 by Smith's Products, Inc..